The XRP market has experienced notable growth and development, largely influenced by the ongoing SEC vs. Ripple lawsuit in the United States. Ripple's CEO, Brad Garlinghouse, revealed that a substantial $200 million has been dedicated to fighting the SEC over the past two years. Despite these legal challenges, Ripple's products, such as On-Demand Liquidity and RippleNet, have gained significant adoption globally, extending the demand for XRP beyond the United States.

Furthermore, Ripple Labs has allocated nearly $1 billion for strategic acquisitions, indicating their commitment to expanding their presence in the industry.