The full form of ICO is Initial Coin Offering which has transformed the way of crowdfunding. The emerging crypto-based projects looking for a way to gain funds in order to enhance their business could employ ICO marketing services. With the execution of necessary marketing strategies, it would be much easier for projects to get a wider reach among the target audiences. Thereafter, converting them into potential investors, leading the way to raising capital. And so, ICO marketing brings emerging projects to the spotlight.