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Live stream apps are booming due to several factors:

  • Real-time connection: They offer a sense of immediacy and intimacy, fostering authentic connections between creators and viewers.
  • Interactive experience: Features like chat, polls, and Q&A make it engaging, unlike passive TV viewing.
  • Accessibility: With smartphones, anyone can create and live stream, lowering barriers to entry.
  • Monetization: Platforms offer various ways for creators to earn from subscriptions, donations, and merchandise sales.
  • Discovery and reach: Reaching a global audience is easier than ever, and platforms like OnTheFly simplify multi-platform streaming.

Live streaming caters to diverse interests, from gaming and music to education and fitness, making it a popular activity for creators and viewers alike.

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