Why is KYC/AML crucial for ICO marketing?

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auroragrace

KYC (Know Your Customer) and AML (Anti-Money Laundering) procedures are vital for ICO marketing to ensure regulatory compliance and maintain the project's credibility. Implementing KYC/AML measures builds trust with potential investors, as they know their funds will be secure and compliant. Additionally, many cryptocurrency exchanges and investors require KYC verification before participating in token sales, making it an essential aspect of ICO marketing.

source: https://www.inoru.com/ico-marketing-services

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