After the recent winter, NFTs and digital collectibles are witnessing a resurgence in their popularity. So what exactly drives people to invest in NFTs? A recent study by Coingecko revealed that NFT investors generally buy NFTs for the utility and long-term profit they offer. NFT marketplaces for digital collectibles, therefore, may do well to provide the user with some sort of tangible utility. While other factors like interest in tech, social good, and being a part of a community do play a role, the study indicates that utility is primary.