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The ideal ICO marketing budget varies depending on project goals and scope. A rule of thumb is to allocate around 20-30% of the total ICO funds for marketing. However, flexibility is crucial. Allocate more towards initial awareness-building through channels like PR, content marketing, and social media. As the campaign progresses, adjust the budget based on performance metrics to invest more in the channels delivering the highest returns and ensure efficient use of resources.

source: https://www.inoru.com/ico-marketing-services

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