AI product marketing uses artificial intelligence to enhance the marketing and promotion of products by analyzing customer data, automating tasks, and delivering personalized content at scale. It’s important because it allows businesses to create highly targeted campaigns, optimize customer experiences, and improve decision-making processes. AI tools can help marketers identify consumer behavior patterns, predict trends, and automate repetitive tasks like content creation, ad targeting, and email segmentation. As AI technology continues to improve, its role in product marketing will become even more integral in driving customer engagement and sales growth.