OliveX offers its customers working out to be good for their beltline and their bottom line at the same time. Also, the company describes it as a “game-changer” for gaming and crypto. What it's about?
OliveX, a well-known fitness metaverse, wants to reward users with crypto tokens and NFTs for keeping in shape. Using running shoes and their smartphones gamers should run in real life, complete quests and challenges to earn crypto.
Investors seem to be buying into the vision with OliveX raising $5.7 million in 2021. These investments have doubled the market cap of the company.
Dustland Runner is built on these key pillars:
Fitness First
The core of the experience relies on a solid fitness app with metric tracking. Dustland Runner records distance, time, pace, and calories burned using the phone’s GPS or accelerometer.
Immersive Narrative Mystery
The game plot unfolds as the player unlocks more missions and meets more characters, and mysteries are untangled.
Players own their progression
In Dustland Runner, players are free to trade, sell, give away, lend, or burn the assets and rewards that they receive. Runs can be tracked and shared online, and the game features Google Fitness and Apple Health integration. One of the best features is that Dustland Runner is not restricted to a user’s location.
Using own cryptocurrency
Players will receive DOSE tokens for completing workout-based gameplay in Dustland Runner, Dustland Rider, 22 Pushups, and other experiences. DOSE is an ERC-20 Fungible Token (FT) of purchase, utility, and action. It is the heart of the OliveX gamified fitness ecosystem. These tokens can be used to unlock items, purchase NFTs and participate in special events and game modes.
The strategy of OliveX enables it to tap into three booming industries by combining physical fitness with mobile video games that incorporate blockchain technology. The company plans to build an ecosystem of fitness games integrated with Animoca Brands’ metaverse title the Sandbox. It is a virtual world where players can build, buy and sell their in-game assets as they interact with other users and brands. The virtual land will feature companies including German fitness apparel retailer Gym Aesthetics, British playground manufacturer Playinnovation, a boutique fitness studio operator Trib3, and others.
This is why some pundits have argued that gaming is the best use case for cryptocurrencies given the rapid growth of blockchain gaming.
Fitness applications will account for a “really, really large market” in the metaverse because people always invest in their health. Some analysts have already begun publishing estimates of the market’s size and said that the digital realm could reach $8 trillion in revenue.
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