Fashion NFTs come in a variety of shapes and sizes, including digital twins of actual objects as well as virtual clothes that users can wear in virtual settings. Designers can experiment with new monetization models with wearable NFTs across worlds, such as co-owning their creations in addition to selling clothing, or embedding royalties into them so that every time an NFT changes hands, the fashion brand and creator automatically receive a percentage of the sale. In 2021, 17% of the brands studied by the Vogue Business Index reported working in some capacity with NFTs.
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