Starbucks is ubiquitous but what is it: A franchise or what? Is Starbucks A Franchise or a service business?
1. Starbucks is not a franchise in the technical practical sense of the word.
2. It has company-operated stores and franchise shops.
3. This model ensures that all Starbucks shops are consistent.
4. All these pieces of evidence show that Starbucks operates as a service industry because it sells high-quality products.
5. The Starbucks franchise cost applies only to licensing agreements.
Did you like the Starbucks model more than any other franchises? Now that we know about it, let me point out its strengths and weaknesses.