ICO is an acronym for Initial Coin Offering, one of the preferable capital raising approaches. In this, the owner of the project can put forth their crypto-based projects and list the ICO tokens on the fundraising platform or launchpad. The whitelisted investors will invest in interesting projects by purchasing the token. A way to make your project reachable is by implementing ICO marketing strategies, including content marketing, PR marketing, video marketing, affiliate marketing, influencer marketing, etc. To get better outcomes on making the project reachable to the right set of audiences, make use of ICO marketing services from a company or agency that excelled in it.