White label cryptocurrency exchanges involves rebranding an existing exchange platform to make it appear as if it's developed and operated by a different entity. The process entails customizing the exchange's user interface, including logos, color schemes, and design elements, to reflect the branding of the client. Functionally, the underlying technology and infrastructure remain the same, provided by the original exchange provider. This allows businesses to swiftly enter the cryptocurrency market without the extensive time and resources required to build an exchange from scratch. White labeling offers a rapid and cost-effective solution for launching a customized cryptocurrency trading platform under a unique brand identity.