Traditional search engines mainly rely on keyword matching and indexing techniques. They operate by retrieving documents based on simple matches with the query terms. In contrast, AI enterprise search uses advanced technologies like machine learning, natural language processing (NLP), and semantic search to understand context, intent, and relevance more effectively. AI search systems can deliver more personalized results, based on the user's behavior and preferences, whereas traditional systems usually deliver results based on static rules. Additionally, AI systems can handle unstructured data, such as emails or documents, which traditional search struggles with. Overall, AI-driven search offers more intelligent, adaptable, and accurate results compared to traditional search.

Source : https://www.inoru.com/ai-enterprise-search