Social media plays a crucial role in NFT marketing, offering creators a powerful tool to reach a broader audience. Platforms like Twitter, Instagram, and TikTok provide a way to showcase NFT artworks, highlight limited editions, and announce drops. Utilizing popular hashtags, collaborating with influencers, and engaging with NFT communities can generate buzz around NFT releases. Moreover, NFT-focused platforms like Nifty Gateway have integrated social features that allow collectors to share their acquisitions, fostering a sense of community and driving more sales.