How can NFTs help improve branding?

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Right off the bat, you have instances of how NFTs have been used successfully for loyalty rewards programs to incentivise customers. Starbucks is, of course, the prime example. And then you have brands that list special NFTs on NFT marketplaces for digital collectibles. This works especially well for sports teams and artists. A more novel route is to purchase NFT land and advertise your product and/or services there. With the Metaverse set to be the hangout spot for the GenZs, this strategy is sure to grab eyeballs.

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