SEO is not a single action, but a complex of measures that influences design and content development for a website. Besides that, it is advisable to consult SEO specialists even the topic of presentation is a familiar one. It is especially relevant for product and service descriptions - SEO specialist will help your information not only describe the products, but also attract people who have never even heard about them. It must be noted that SEO-editing does not change the essence of the content, it improves and enhances it, adding keywords and making it easier to find.