Even if you are not a car lover, car enthusiast, or petrolhead, you might hear about this luxury car brand. The iconic automaker announced its NFT launch and you can own it. Why Bently’s NFT collection can be a good investment?
Let’s start with official news.
Bentley Motors announced its first one-time NFT drop on June 22, 2022. Bentley plans to achieve end-to-end carbon neutrality by 2030 and produce all company’s vehicles that will be fully battery-electric in the same year. This is why Bentley’s NFTs will be minted on the carbon-neutral Polygon network. NFT launch is scheduled for September 2022.
Bentley’s management claims this NFT collection will be limited to 208 unique pieces of artwork. The number 208 symbolizes the top speed of Bentley’s fastest model, the Grand Tourer. It is assumed that NFTs will offer holders exclusive rewards and many additional opportunities.
Additionally, the carmaker plans to use more Web3 tools, such as online gaming and the metaverse that will be built on blockchain technology.
Using NFTs for brand promotion and customer engagement is not new. Nike, Gucci, Louis Vuitton, Coca-Cola, Campbell Soup, Almond Breeze, and many other brands have revolutionized their marketing with NFTs. Carmakers such as Lamborghini, Kia America, BMW, Hyundai Motor Company, MG Motors India, Ferrari, McLaren Racing, and renowned car customization and fabrication shop West Coast Customs also use NFTs to engage car enthusiasts and customers.
But some car producers go further. Italian car manufacturer Alfa Romeo announced that its subcompact luxury crossover Alfa Romeo Tonale will come with an NFT certificate.
It has utility on the secondary car market because the NFT will record valuable data about the owner, service, and accidents.
If you purchase a car that was owned by a celebrity you will be able to prove it with an NFT certificate that allows you to increase the market value of a car.
Anyway, when we speak of car NFIs it’s all about exclusivity now. Car NFTs allow holders to be a part of a community.
Should you invest in Bentley’s NFTs? It will be the limited NFT collection of artworks related to one of the most famous car brands in the world. Rarity, exclusivity, and innovation create the value of Bentley NFTs. So, it seems reasonable to purchase that one especially if you're a big fan of Bentley.
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